Measuring the Market Share of Tech Tools
Industry Research | Enterprise | Capital Markets
Because job listings contain information about technology proficiencies and skill requirements, they can be used to gauge the market share and adoption of technologies across sectors, occupations, companies, or the entire economy.
The granular nature of data derived from listings allows us to map the adoption and use of tech tools across time to measure both historic and real-time market share trends.
Sparkline analysts, for example, used LinkUp’s job listing data to measure the adoption of novel tech tools across the economy, and used this information to benchmark individual company adoption when building investment strategies.
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